AS Featured ON THE KELLY CLARKSON SHOW.

Danielle Kartes
Founder, Rustic Joyful Food

The word “florescence” is defined as the process of blooming, flourishing. I wanted to create a spirit that spoke to the vibrancy and beauty of this life, a spirit designed for women by a team of women and distilled by one incredible guy.

The fabulous team at Heritage Distilling and I had this vision for a bright, beautiful, natural vodka to be used for stunning cocktails or simply for sipping on ice. Grapefruits and pomelos are sweet and bitter at the same time, just like life. And citrus fruits are winter fruits. Grapefruit season occurs during the darker, cooler part of the year. So, in a way, Florescence represents an endless summer. It’s a bright spot in a dark time, so to speak. That combination and contrast gives life a singular beauty.

And living is worth celebrating, right now. We embrace that and enjoy life to its fullest, one drink at a time.